From a bright idea to
an enlightened reality
Premium electrical and home automation systems that go well beyond builder-grade.
The hidden cost of good enough.
You've saved, planned, and invested to create a space that reflects your vision…
Then somewhere between the blueprint and the finished job, quality slips. Corners get cut, decisions get rushed, and the space you had in mind becomes a compromise you have to live with.
You should be confident your project is done right without having to pick up pork chop bones off your new floor.
“These guys were so wonderful to work with. Nice, professional, and did great work! Highly recommend!”
- Yvonne M.
The job isn’t done until it’s done well.
We hold every project to a high standard, not just up to code.
Craft.
Craftsmanship that lasts
An advocate at every step
Advocacy.
We help navigate the project, not just execute a blueprint.
Clarity.
Informed and installed
From review to walk-through, we handle your vision and expectations with care.
We know what a half-planned project feels like.
We've lived through the chaos. We know how it spreads, and where to find the hidden costs of "good enough."
With more than 25 years of experience, we see where jobs lose their way before most people notice. With In The Lite, your vision isn't a guessing game, it's a well-defined project, handled by a team that's done this before.
Trusted across central Wisconsin for 25 years
Kathy R.
They showed up on time and work was finished on time. I was kept apprised on the status as work progressed. Everyone was considerate and pleasant to work with. Highly recommend!
Jacob R.
This is by far one of the best contractors we have ever worked with — Justin was patient, knowledgeable, and a consummate professional. I cannot recommend them highly enough — look no further!
Sara H.
I've worked with Dan and his team for the last 5+ years. They bring a lot of knowledge and professionalism to the field. I've used them on my personal home as well as my clients' projects, and couldn't be happier with the end result!
Let there be light.
Bring your bright idea
Whether you’re just starting or already begun, reach out online or by phone and schedule your project review.
Tour our showroom
Visit our office showroom and see that we don't just stand by our work, we live it.
From bright idea to enlighted reality, we're happy to help our clients every step of the way.
Install with an advocate
More than just
another electrician.
In The Lite is a premium electrical and home automation company based in Merrill, Wisconsin, serving Wausau, Merrill, Minocqua and Eagle River.
We handle everything from basic installation to the work most people don't even know they can ask for - architectural lighting design, whole-home automation, standby generators, EV chargers, and commercial builds that reinforce your brand identity. We believe the job isn't done until it's done well, and we're here to be your project advocate — not just another electrician who shows up to pull wire.
Our clients aren't looking for the cheapest bid. They're looking for a team that treats their project as a responsibility to them, to their space, and to their community.
From dark to bright, we bring you in the light.
How can we make your day brighter?
Electrical Services
Residential and commercial electrical done right. Code-correct, craft-driven, finished clean.
Automations
Lighting control and whole-home systems built around how you live.
Resilience
Standby generators, EV chargers, and storm-ready systems.